Global market expansion, increased focus on social media promotion, and effective brand establishment are some of the marketing objectives identified for the M&M’s over the coming years. Currently, M&M’s adopts a competitive pricing strategy because the product has been on the market for decades and there are numerous close substitutes for this product.
The strong global presence and high brand recognition are the major strengths of the company whereas expensive marketing campaigns seem to be a weakness of the business. In addition, the company is exposed to FDA regulations as it operates in the consumer foods industry. The corporate principle of manufacturing chocolate products in domestic markets reduces the operational efficiency of the organization. The most catching feature of this product is that its unique taste is appealable to people belonging to all age groups.
Currently, the M&M’s chocolate candy is sold in over 100 countries worldwide. The organization is well known for its confectionary brands like Mars bars, M&M’s, Milky Way bars, Snickers, Skittles, and Twix.
0 kommentar(er)
